Unilever suing Just Mayo

Unilever has decided that not having eggs in a mayonnaise product, means that its not mayonnaise, as such its determined to run the competiton out of town.

The main competitor is a brand called Just Mayo, which in recent years has decimated Unilevers Hellmans Mayo brand in the US, and now in the UK. In the run up to the lucrative Christmas period the company has gone on the offensive, not inthe form of advertising, but instead taking legal action to shut down Just Mayo.

Unilever obviously doesnt believe its product can beat Just Mayo on taste alone….. otherwise it would not resort to such underhand action. Personally I fail to see how Just Mayo, which is made primarily from Pea protein, can taste anything like normal Mayonnaise.